1-2-3 Public Relations Steps

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1-2-3 Public Relations Steps

1. Create a Press Release

Check the News Release Samples from Rotary International. Include digital pictures for the press releases you send after the events.

Check also the Public Relations Cheat Sheet provided by Past District Public Relations Chair Jack Berkman.

2. Send Press Release

Send the Press Release to your local press. The lists below have been compiled by area. You may copy and paste the full list to your email software, or hand-pick the recipients. The PDF documents on the right have additional contact information including phone numbers and addresses.

Please let us know if you notice any updates
that we should make to the lists below.


Media List for San Diego (54 KB)


Medial List for South Bay (18 KB)


Media List for East County (25 KB)


Media List for North Coastal (23 KB)


Media List for North Inland (22 KB)


Media List for Imperial Valley (15 KB)

When submitting press releases to San Diego Union Tribune/SignOnSanDiego.com:

Please email press releases to the relevant editor
or content producer listed at


or fax 619.718.5299

3. Get Your Event on the Calendars

Pick the best date for your event, and get it listed early on the various calendars.

Rotary District Calendar: send email to Dale Bailey (District@Rotary5340.org) with the following information:

  • Event name
  • Event date
  • Event description, including location, time, price, and contact information.

The Reader Calendar: go to their online event submission form.