Rotary International changed its Rotary's logo a couple of years ago and it has been a slow process to educate clubs on the proper use of the current logo guidelines.  District 5340 is committed to complying with the new guidelines and want to provide you with the resources you need to be in compliance.  You can download the logo guidelines here.  You can also find them in the Rotary Brand Center.  
 
Every member plays a role in strengthening the Rotary brand. Your club can help build brand recognition by using Rotary logos correctly and consistently. Always use your customized club, district, or zone logo when promoting your club or other Rotary entity or its activities. Learn how to create and use Rotary logos effectively and add them to your club or district communications.
 
Clubs need to do an assessment of all their items bearing the Rotary logo.  That includes marketing materials, badges, tablecloths, giveaways, inflatable items, etc.  When ordering products from Russell Hampton, make sure you are ordering items with the right logo.  Russell Hampton is aware of the changes.  
 
Going forward our Newsbits editor will not accept event flyers that have the wrong logo, so to avoid delays in promoting your events, it is essential that clubs submit artwork with the correct logo.  If you have questions, please send an email the editor at sandyp304@gmail.com and she will get back to you with the answer.  
 
AVAILABLE RESOURCES
  • Login to My Rotary on Rotary.org.
  • You’ll find many resources to help you promote Rotary in your community and show the world that we’re people of action.
  • Use RI’s customizable templates to create club, district, and zone logos to use on all your communications materials.
  • Take the Learning Center course Our Logo: Representing Rotary to learn more about using club logos.
  • To navigate the Brand Center quickly, It might be helpful to watch this short video about Rotary's Brand Center.